GACA家咖
家咖是立足于社区附近的面包咖啡店，创始人从快速节奏的城市生活回归到原始慢节奏的生活，在2018年提出“Enjoy your life”享受每一个生活的当下的理念，希望“家咖”能像家一样温馨，让顾客感受到温暖和幸福，细细品味美妙生活的气息。
我们从品牌属性中提取图形，将“面包”与“家”的图形融合，然后用添加烟云图形表达家的温暖及生活气息，充满暖意的暖橙色加上温感的渐变图像，营造出温馨、温暖的“家的感觉”。表达出“家咖”目标不是打造网红店，而是更注重顾客的感情流动和对食物当下的幸福感受。是一个温暖和幸福的地方，给你安全感和归属感，简单而实在。
我们从品牌属性中提取图形，将“面包”与“家”的图形融合，然后用添加烟云图形表达家的温暖及生活气息，充满暖意的暖橙色加上温感的渐变图像，营造出温馨、温暖的“家的感觉”。表达出“家咖”目标不是打造网红店，而是更注重顾客的感情流动和对食物当下的幸福感受。是一个温暖和幸福的地方，给你安全感和归属感，简单而实在。
GACA is a bread and coffee shop located near the community. The founder has returned from fast-paced urban life to a primitive and slow paced life. In 2018, he proposed the concept of "Enjoy your life" to enjoy every moment of life, hoping that "GACA" can be as warm as home, allowing customers to feel warm and happy, and savoring the wonderful atmosphere of life.
We extract graphics from brand attributes, integrate the graphics of "bread" and "home", and then use smoke and cloud graphics to express the warmth and living atmosphere of the home. The warm orange color, combined with a gradient image of warmth, creates a warm and cozy "home feeling". Expressing that the goal of "GACA" is not to build an internet celebrity store, but to pay more attention to the emotional flow of customers and their current sense of happiness towards food. It is a warm and happy place that gives you a sense of security and belonging, simple and practical.
We extract graphics from brand attributes, integrate the graphics of "bread" and "home", and then use smoke and cloud graphics to express the warmth and living atmosphere of the home. The warm orange color, combined with a gradient image of warmth, creates a warm and cozy "home feeling". Expressing that the goal of "GACA" is not to build an internet celebrity store, but to pay more attention to the emotional flow of customers and their current sense of happiness towards food. It is a warm and happy place that gives you a sense of security and belonging, simple and practical.
